Understanding the shift from ranking pages to earning recommendations For fifteen years, the formula was simple. Optimize your site. Rank on Google. Get traffic. Convert leads. Now, AEO contractor marketing is changing that formula. That playbook is getting rewritten. The shift isn’t subtle. It’s fundamental. In fact, it’s happening faster than most contractors realize. Welcome […]
The shift from content that exists to content that actually gets found A website answers AI search by giving clear, direct responses to real customer questions. Most contractor websites have pages. Lots of them. A homepage that talks about values. A services page that lists what you do. An about page with a team photo. […]
Why the old playbook doesn’t work anymore AI search for contractors is changing how businesses get found online. Something fundamental is shifting in how people find contractors online. It’s a shift. A real one. That matters to your business more than most people realize right now. They’re not typing “kitchen remodeler near me” into a […]
