Google AI for small businesses is taking a bold step forward with the introduction of “Ask For Me,” an AI-powered phone assistant designed to make calls on behalf of users, allowing them to schedule appointments and request quotes without direct human interaction. This innovation, available through Google Search Labs, is currently being tested with auto repair shops and nail salons in the U.S.
So, what does this mean for small business owners? Is this innovation a blessing—or a potential disruption? Let’s explore how Google AI for small businesses could reshape customer service.
What Is “Ask For Me”?
“Ask For Me” expands on Google’s previous AI initiative, Google Duplex, which launched in 2018 to make restaurant reservations and book appointments through natural-sounding AI calls. This new feature enhances the concept, focusing on service-based businesses where quotes and bookings are crucial.
How Well Does it Work?
From a technical standpoint, it’s impressive. You now have an AI assistant that can call businesses on your behalf and schedule appointments for you. The person on the other end might not even realize they’re talking to a bot. That’s how natural it sounds.
While some users see this as a huge convenience, others question how much human connection we’re losing—and what data is being shared in the process.
As Google continues rolling out these features, small businesses need to evaluate whether this tool aligns with their customer service values.
Bottom Line
Will Google AI for small businesses boost your revenue? Maybe not directly. But it could help you save time and streamline repetitive communication tasks. That’s a win for productivity—especially for solopreneurs or small teams.
One thing is guaranteed. Google will generate more revenue and harvest more of your personal data for the sole reason of helping you improve your experience with their products…and no other reason than that. That being said, if they develop the application to allow us to call government agencies on our behalf, I’m all for it.
Final Thoughts
Google AI for small businesses is part innovation, part experiment. It brings powerful tools to the table—but also raises important questions about privacy, automation, and human connection.
Want to know how this might integrate into your business strategy? Contact us today or read our guide on future-proofing your digital presence.
