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Why Emotion, Differentiation, and Research Matter More Than Aesthetics I can usually tell within 30 seconds if a logo will help or hurt a business — and logo design psychology explains why. Not because I’m looking at design quality or color choices, but because I’m watching how people respond to it. Does it spark emotion, […]
Creating logos that communicate who you are, not just what you do When a Bay Area contractor asked me to design their logo, they showed me a folder of competitor websites. Every single one had a wrench, a hammer, or a house outline. “I want something different,” they said, “but I don’t know what that […]
How Tenaya360 Helps Contractors Win More Work Through Social Media
Why Hosting Your Website in California Gives Local Businesses an Edge
