Google just announced a recent rollout of AI powered in-store shopping tools that will help consumers ahead of the holiday season. This is another way we’ve seen Google use AI to enhance their advanced product search and purchasing experience for their users. For small retail businesses, adapting to these changes isn’t just an opportunity—it’s a necessity.
Let’s dive into how these AI-powered tools work and why they matter for the future of retail. As we’ve seen in recent years, the explosion of online shopping has decimated traditional retail shopping and destroyed numerous small businesses in the process. Here’s another avenue for Google to increase their revenue in the traditional shopping space.
Google Lens Updates
Google Lens users can now snap photos of products in stores to instantly access reviews, pricing details, and inventory availability. The technology behind this feature is pretty impressive. It combines computer vision, machine learning, and natural language processing. Google Lens analyzes photos using image recognition to identify products, then matches them to a database of items. It pulls details like reviews, prices, and inventory from Google Search and online databases. Machine learning ensures accuracy by improving with more data, while natural language processing organizes and summarizes information, making it easy for users to access instantly. This integration creates a seamless link between in-store products and digital insights.
Using their Gemini model and recent advancements in photo recognition software, Google is able to give its users an advanced shopping experience this holiday season.
Now personally, I’d rather just go shop like a normal human being and not use my phone for everything, all the time.
