From Outdated to Outstanding: Rebuilding a Website That Matches Their Reputation
When Briscoe Prows Kao Ivester & Bazel, LLP first contacted us, they had a problem that many established law firms face. Their expertise in environmental law was exceptional, their track record impressive, but their 2011 website told a completely different story. It suggested a firm that had seen better days rather than one positioned at the forefront of a rapidly evolving legal specialty.
The Problem: When Your Website Damages Your Credibility
The legal industry is built on trust, credibility, and expertise. When potential clients look for environmental law firms, they aren’t just searching for capable representation. They want trusted partners who can demonstrate authority, sophistication, and a thoughtful understanding of complex regulatory landscapes.
For the Briscoe Firm, their original website wasn’t telling that story. It wasn’t mobile-friendly, offered only limited insight into their specialized practice areas, and visually sent the wrong signal about the caliber of their work. In today’s world, where first impressions happen in an instant online, that disconnect between who they are and how they appeared digitally was costing them credibility before a conversation even began.
The partners knew they needed more than cosmetic updates. They wanted a complete digital transformation that would position them as the sophisticated environmental law practice they had become.
What Legal Authority Looks Like Online
Environmental law can be complicated. Clients often face tough rules, compliance challenges, and even major lawsuits. They want lawyers who show the same level of skill and confidence online that they bring to the courtroom and boardroom.
When we started, our goal was to figure out what makes a legal website feel trustworthy and professional, not just polished on the surface, but deeper than that. A great site immediately shows knowledge, focus, and credibility so visitors know they’re in the right place.
The best environmental law firms use their websites to prove their expertise, explain tricky regulations in clear terms, and show they are reliable advisors, not just another service provider.
Crafting a Digital Presence That Commands Respect
The transformation of Briscoe Firm’s website centered on one core principle: every element should reinforce their position as leading environmental law specialists. This meant moving far beyond basic contact information and generic legal language to create something that truly reflected their expertise and sophistication.
Professional Visual Identity
We began by redesigning the website to make it clear, professional, and focused on environmental law. Cluttered pages were replaced with clean, modern layouts. Careful choices in colors and fonts created a sense of trust and credibility. High-quality images tied directly to environmental law made it easy for visitors to see the firm’s focus right away.
The new design doesn’t just look polished. It gives visitors confidence that they’re dealing with a firm that takes both its work and its reputation seriously.
Mobile-First Professional Experience
Legal clients increasingly research firms on mobile devices, often during commutes or between meetings. The old website’s poor mobile experience was particularly damaging because it suggested the firm wasn’t keeping pace with basic technological expectations. How could they navigate complex environmental regulations if they couldn’t manage their own digital presence?
The new responsive design ensures that Briscoe Firm presents the same level of sophistication whether viewed on a phone, tablet, or desktop. Every interaction feels smooth and professional, reinforcing the firm’s attention to detail and commitment to excellence.
Content That Demonstrates Expertise
Instead of using generic legal text, we created content that highlights the Briscoe Firm’s deep knowledge of environmental law. Practice area descriptions go beyond listing services to demonstrate understanding of regulatory complexities, industry trends, and client challenges.
The website now serves as a platform for thought leadership through integrated blogging functionality and newsletter capabilities. This positions the attorneys not just as service providers but as trusted advisors who understand the evolving landscape of environmental law.
Creating Authority That Stands the Test of Time
Beyond the visual redesign, we built tools to support the Briscoe Firm’s long-term growth and reputation. With an easy-to-use content management system, the team can regularly share insights, regulatory updates, and thought leadership pieces that highlight their expertise in environmental law.
Newsletter and Content Strategy
The newsletter functionality allows Briscoe Firm to stay connected with clients and prospects while positioning themselves as the go-to source for environmental law insights. Regular, valuable content builds trust and keeps the firm top-of-mind when legal needs arise.
Search Engine Authority
The new site is also built to perform well in search engines for environmental law topics. Now, when potential clients look for specialized legal help, Briscoe Firm shows up as the trusted authority they truly are, instead of being pushed aside by competitors with newer websites. After launching the website, more leads are already coming in from organic searches.
Technical Excellence that Reinforces Your Professional Image
Behind the clean design is a solid technical setup that makes sure the website works as smoothly as it looks. Pages load quickly, the hosting is secure, and everything runs reliably, so visitors see the firm as professional and trustworthy.
The content system is simple for the legal team to use, letting them update pages on their own. At the same time, it’s strong enough to handle more advanced features like case study highlights and detailed practice area pages.
The Transformation Results
The Briscoe Firm team was thrilled with the results. Most importantly, their new website finally reflects the respected environmental law practice they’ve built. Instead of holding them back, their online presence now works as a powerful tool to build trust and show their expertise.
The site isn’t just more polished, it gives a complete picture of what makes Briscoe Firm stand out. From the first click, potential clients can see they’re looking at a team with both deep legal knowledge and a modern, client-focused approach.
Beyond the Launch: Ongoing Digital Authority
The website redesign was just the first step in Briscoe Firm’s digital growth. With their new platform, they now have the tools to build authority online through regular updates, case studies, and thought leadership that show their expertise.
For firms in specialized fields like environmental law, a strong digital presence means more than just a polished look. It’s about creating a space that reflects depth, sophistication, and the forward-thinking approach clients expect from their legal counsel.
As laws and regulations evolve, Briscoe Firm is ready to stay ahead. Their website highlights both their knowledge and experience, while giving them a dynamic way to share insights and connect with the clients who need them most.
If you want your online presence to reflect your expertise as strongly as your practice does, we’d love to hear your story. Every accomplished firm deserves a digital presence that builds trust and serves clients well.
Let’s start the conversation. We’re excited to learn about your work and explore how we can help you share it with the world.
Looking for inspiration? Visit our Web Design portfolio to see how we’ve helped other firms showcase their strengths.
—Jack
