With the way the world is shifting, its hard to get your business to stand out. With everyone talking about AI and the impacts that will have on the world, generating income for your business is still the #1 priority. There is the real world marketing approach and the digital marketing approach, at Tenaya360 we help with the latter. Here are the best ways to improve your visibility online and generate more leads and income for your business.
1. Develop a Content Strategy
Creating a well-thought-out content strategy is critical for long-term SEO success. Start by identifying the keyphrases and topics your audience searches for, then craft content around those terms. Who are you? What’s your mission? Why does anyone care? Who are you here to help? These are the questions you need to answer to develop a refined content strategy. Here’s how to get started:
- Keyword Research: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-impact keywords relevant to your business. If you don’t have time to be diving into the weeds on this, we can take care of it for you.
- Consistent Production: Publish valuable, engaging content on a regular schedule. Whether it’s blog posts, videos, or infographics, focus on quality over quantity. Make sure your posts contain valuable information that would help solve a problem someone is facing.
- Customer-Centric Approach: Address common customer questions, provide helpful tips, and showcase your expertise in your niche. This can be done in may different ways. If you are producing a blog post, you can use it as a content pillar, which is a big piece of content you can use to generate lots of smaller pieces of content. This is great for your digital marketing strategy.
Example: If you run a residential construction company, create blog posts like “10 Bathroom Designs for Your 2025 Remodel Inspo” or “Not Your Grandmas Kitchen: How Kitchens Have Changed Over the Years.”
This kind of content is unique and likely to garner some attention from your audience.
2. Implement a Review Generation Program
Positive customer reviews are one of the most influential factors for local search rankings. Set up a simple program to encourage your customers to leave reviews on your Google Business Profile and other review platforms. Here’s how:
- Ask at the Right Time: After a successful service or purchase, politely request feedback. Timing is everything. Depending on your business type, using cards with a QR code that links to your GMB Profile Review Link would work. Or simply sending an email to your happy customers asking if they would help you by writing a review.
- Automate Review Requests: As you deal with more and more customers, using email or SMS tools to follow up with customers and include direct links to your Google review page.
- Respond to Reviews: Thank customers for positive feedback and professionally address any concerns raised in negative reviews.
Pro Tip: Businesses with a high volume of recent, positive reviews are more likely to appear in the local pack on Google. Reviews are your friend, they help improve your local search presence and qualify your business to other prospects looking for what you offer.
3. Optimize for Local SEO
For small businesses serving specific geographic areas, local SEO is essential. Steps include:
- Claim and Complete Your Google My Business Profile: Ensure your name, address, and phone number (NAP) are consistent across all platforms.
- Leverage Local Keywords: Use location-specific terms in your website content, such as “best pizza in Concord” or “affordable landscaping in Walnut Creek.”
- Engage Locally: Participate in community events and share those experiences on your website or social media.
Guest Blogging: Collaborate with local businesses to create guest blog opportunities. Write a post for each other’s websites to build valuable backlinks, expand your online presence, and tap into each other’s networks.
4. Create a Mobile-Friendly, Fast-Loading Website
With mobile devices accounting for over 60% of web traffic, your site must perform well on smaller screens. Google also prioritizes fast-loading, mobile-friendly sites in its rankings. Use tools like Google PageSpeed Insights to evaluate and improve your website’s performance. If you need help improving your website, contact us.
5. Leverage SEO Tools
SEO tools are a small business owner’s best friend. They help simplify tasks, analyze data, and provide actionable insights. Here are a few to consider:
- Google Analytics: Track website traffic and user behavior.
- Yoast SEO (for WordPress): Optimize on-page SEO, including meta tags and readability.
- SEMrush or Ahrefs: Analyze competitors, research keywords, and conduct site audits.
If you want help with marketing your business online, talk to Jack! We offer valuable add-ons to our 360 Support Program that can help with SEO, Google Ads Management, and other kinds of support for your business.
Wishing your business success in 2025!
