Real Bay Area Projects, Real Lead Growth, Real ROI
Most contractor websites are digital brochures gathering dust. They look okay, maybe have a few photos, but they don’t actually bring in work. The difference between a website that sits there and one that generates qualified leads every week comes down to strategy, not just design.
At Tenaya360, we’ve built dozens of contractor websites across the Bay Area, and we’ve learned what separates websites that drive business from ones that waste money. Let me show you what actually works.
What Makes a Contractor Website Actually Perform?
I started Tenaya360 because I kept seeing the same problem: contractors with incredible craftsmanship but a bad online presence made them feel like bad contractors. Furthermore, they’d invest in websites that looked nice but did nothing for their business.
The turning point came when an Oakland contractor showed me his “professional” website. It was pretty, sure. But it wasn’t bringing in the work he deserved. His phones stayed quiet while his competitor with a strategic, well-built site was booked months out.
That’s when I realized the industry needed something different. Not just designers who make things look good, but people who understand how contractors actually get hired and can build websites around that reality. I wanted to help hardworking contractors get the recognition and clients they deserve.
Real Bay Area Contractors, Real Results
Let’s look at actual examples instead of theory. These are real businesses we’ve had the privilege of working with.
Brovelli Design + Build: From Basic Landing Page to Portfolio Showcase
Brovelli Design + Build came to us as a talented Orinda-based design-build firm with exceptional residential construction work but only a basic landing page. They needed a comprehensive website to showcase their stunning projects and attract the high-end clients they deserved.
We rebuilt their digital presence around:
- High-quality project imagery that highlights their craftsmanship
- A ‘Stories’ section featuring transformative before-and-after narratives
- Gallery organized around their four core services
- Mobile-optimized experience for clients browsing on the go
The result? They’re now attracting exactly the clients they want to work with and booking the premium residential projects that showcase their talents. It’s been incredibly rewarding to see their business flourish.
Synergy Enterprises: Showcasing Specialized Expertise
Synergy Enterprises provides critical asbestos and mold remediation services in Hayward and throughout the Bay Area. They needed a website that clearly communicated their specialized expertise and made it easy for property managers, real estate agents, contractors and homeowners to reach them quickly.
We created a focused digital presence that:
- Clearly explains their asbestos testing and inspection services
- Highlights their Bay Area coverage and local knowledge
- Makes it simple for clients to request testing and consultations
- Works flawlessly across all devices for on-the-go access
Their lead quality improved dramatically. People who need reliable asbestos testing now find them easily and know exactly what services they provide. Watching their business grow through better digital presence has been incredibly rewarding.
MFC Electric: High-End Electrical Services Across the Bay
MFC Electric Inc specializes in high-end electrical services for both residential and commercial clients throughout the San Francisco Bay Area. They needed a website that showcased their expertise in everything from panel upgrades to chandelier installations while making it easy for homeowners and contractors to reach them.
We built them a site that:
- Clearly presents their range of services from EV charger installations to LED retrofitting
- Highlights their partnerships with general contractors, interior designers, and architects
- Features their coverage across East Bay, North Bay, and South Bay
- Makes it simple for clients to describe their electrical needs and get expert help
Now they’re attracting the right mix of residential homeowners and commercial partners who value quality electrical work. Their professional online presence matches the high-end service they deliver.
What These Successful Sites Have in Common
Looking across our portfolio, the contractor websites that generate real results share specific characteristics. These aren’t secrets, just principles we apply consistently:
Fast Loading Speed
Every site we build loads in under 2 seconds, even on mobile. When potential clients are comparing contractors, those extra seconds matter. We obsess over performance because your clients deserve a smooth experience.
Crystal Clear Services
No industry jargon or vague descriptions. Just straightforward explanations of what you do and who you serve. We write like we’re talking to a neighbor, not reading from a manual.
Compelling Project Showcases
High-quality photos organized by project type, so prospects can immediately see your relevant experience. Your work speaks for itself when it’s presented beautifully.
Strategic Calls-to-Action
Multiple easy ways to contact you, positioned exactly where potential clients make decisions. We make it simple for people to take the next step.
Mobile-First Design
Since most contractor searches happen on phones, every element works perfectly on small screens. We test religiously to make sure nothing gets lost on smaller devices.
Curious how your site stacks up? Request a free review and let’s see what’s possible.
The Tenaya360 Difference: Built for Bay Area Contractors
We’re not a generic web design agency in San Francisco that happens to work with contractors. We specifically focus on trades businesses because we understand your unique challenges and genuinely care about your success:
- How to showcase technical expertise to non-technical clients
- Ways to build trust before the first conversation
- How to differentiate when everyone claims they’re “the best”
- What makes Bay Area clients choose one contractor over another
Every site we build includes:
- Custom project photography guidelines so your work looks professional
- SEO optimization for local searches so you show up when people need you
- Lead tracking and analytics so you know what’s working
- Easy content management so you can add projects without calling us
- Ongoing support because your business keeps evolving and we’re here for the journey
What Our Clients Say
Don’t just take our word for it. Bay Area contractors we’ve worked with consistently report tangible business improvements after launching their new sites. Their success stories genuinely make our day.
Check out our client reviews to see how we’ve helped contractors across the Bay Area generate more leads, book better projects, and scale their businesses.
One theme comes up repeatedly: we don’t just deliver a website and disappear. We stick around to help you grow. Because when your business succeeds, we succeed. It’s that simple.
Your Website Should Work as Hard as You Do
You didn’t build your contracting business by doing the bare minimum. Your website shouldn’t either. You pour your heart into every project, and your digital presence should reflect that dedication.
Every day your site underperforms is another day your competitors are capturing the leads that should be yours. The contractors booking projects months in advance aren’t necessarily better at their craft. They just have a digital presence that matches their expertise.
Ready to build a website that actually generates leads? Let’s talk about what’s possible for your business.
We’ll review your current site (or lack of one), discuss your business goals, and show you exactly how we’d approach your project. No pressure, no generic sales pitch. Just honest conversation about what would actually help you grow your business.
- Jack
