Morrison’s Jewelers
Morrison’s Jewelers, a cherished local jewelry business with a century-long legacy spanning four generations, approached us with a common dilemma: their outdated website failed to reflect its prestigious market offerings and lacked the functionality to accommodate online orders. As they aspired to expand their reach beyond brick-and-mortar, they sought a digital platform that would enable them to connect with customers nationwide while maintaining their high-end reputation.
Task
We built a cutting-edge eCommerce website for Morrison's, setting them up for success with their long awaited transition into online sales and improved customer engagement.
Morrison’s Jewelers’ existing website, burdened by clunkiness and a lack of e-commerce capabilities, fell short of conveying the luxury and prestige synonymous with their brand. With a rich heritage and a commitment to quality spanning generations, they desired a digital platform that would not only elevate their image but also facilitate online sales to customers across the country.
We revolutionized Morrison’s Jewelers’ online presence by developing a bespoke e-commerce website that reflects their brand’s elegance. The site features an intuitive checkout process, a stylish dark mode, and an extensive product catalog, all designed to support nationwide scalability and provide customers with seamless access to Morrison’s collections.
The impact of our solution was transformative. Morrison’s Jewelers’ new website not only elevated its online presence but also served as a powerful sales engine, generating revenue from customers across the country. The streamlined e-commerce functionality facilitated effortless transactions, while the extensive product catalog allowed customers to explore Morrison’s offerings from the comfort of their homes.
Additionally, the website featured comprehensive information about Morrison’s services, alongside easy-to-use contact functionality enabling customers to engage with the brand seamlessly.
We embarked on this project with a vision to modernize a 100 year old jewelry brand while maintaining its long standing elegance.
Brand Identity project for a renewed version of their legacy logo and creation of their tagline: Love You Can See Since 1923.
Morrison’s Jewelers is equipped with our custom development solutions as part of their eCommerce website. With night-mode for late night browsing and improved product & checkout display plus additional integrations.
Making a shor time up to date email campaings to achieve a real impact.
Want to collaborate?
jack@tenaya360.com
Want to say hello?
hello@tenaya360.com