Grapetree Bay Hotel
We developed a visually captivating website for Grapetree Bay Hotel, meticulously designed to highlight the hotel’s stunning beauty and the rich array of local experiences available to guests.
Task
Grapetree Bay Hotel, nestled in the breathtaking beauty of St. Croix, sought to revitalize its online presence and elevate its brand image to match the splendor of its surroundings. As a boutique hotel with a commitment to sustainability and luxury, they turned to us for comprehensive digital solutions that would enhance their guest experience and drive business growth.
We embarked on a journey to transform Grapetree Bay Hotel’s online presence, starting with a complete overhaul of their website on our Enterprise package. Our team conducted a Boutique Hotel Comprehensive Assessment to identify areas for improvement and develop a strategic roadmap for success. We provided branding and strategy services to align their digital presence with their unique brand identity, emphasizing sustainability and luxury.
Key components of our solution included a digital marketing program encompassing email marketing, SEO, social media management, and content creation. We implemented technical consulting to optimize their booking engine functionality and provided financial documents required to operate a boutique hotel, streamlining their operations and ensuring compliance.
In redesigning the website, we aimed to showcase the beauty of Grapetree Bay Hotel while highlighting the local attractions and activities of St. Croix. Pages devoted to hiking spots, snorkeling activities, and more were integrated to improve search engine presence and enhance the guest experience. Our blogging program further enriched the website content, positioning Grapetree Bay Hotel as a premier destination for travelers seeking luxury and adventure.
Responsive Website design. All of our websites are designed separately for mobile and desktop. This ensures the best user experience for all users.
We designed a beautiful website to usher in a new area for the hotels new branding. We built the website around the best features and activities of the property.
We re-designed the logo, established the brand style guide and implemented new menu designs for the restaurants.
We provided custom development solutions on their website and launched a new booking engine that solved their poor data analysis problem.
We setup photoshoots to replace all the old photos of the hotel. And built the marketing infrastructure and executed a social media marketing campaign that saw a 600% growth in engagement.
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